Click Report - Everflow Helpdesk

Two new columns added to the Click Report: External Platform and External Platform Click ID. Both auto-detect based on URL parameters in the partner tracking link — Google Ads (gclid), Meta/Facebook (fbclid), TikTok (ttclid), Snapchat (ScCid). No setup required; columns appear in the column picker.

You can see which Clicks have converted, spot suspicious patterns (like multiple clicks from the same IP), and identify problematic traffic sources through detailed error messages.

This visibility helps ensure you're getting quality traffic from your Partners and that your tracking is working correctly across all channels.

Key Features

Description

Detailed Click Data

View individual clicks with associated metrics and parameters.

Flexible Filtering

Apply various filters to focus on specific Offers, Partners, date ranges, or other criteria.

Customizable Columns

Tailor your report view to show the metrics most relevant to your analysis.

Error Tracking

Identify and analyze clicks with errors or issues.

Flowchart Visualization

Detailed click-to-conversion journey for each click.

How to Access and Use the Click Report

Click on the hamburger menu

in the top left corner of your Everflow dashboard.

Go to the Reporting section and select Click.

Set your desired date range using the calendar selector.

Apply relevant filters using the Add Filter option.

Click Run Report to generate your data.

Customizing Your Report

Column Customization: Click the vertical dots

at the top right of the detailed report and select Columns Customization to add or remove columns.

Filtering: Use the various

filter options (Offer, Advertiser, Partner, etc.) to narrow down your data or use Table Filters to select Click status.

Search Functionality: Use the search bar

to find specific clicks by Transaction ID, Partner name, or other identifiers.

Understanding the Data

Here are some key metrics and columns you might consider paying attention to:

Column

Description

Error Column

A red "x" indicates an error or invalidated click. You can view error details in the Error Message column (enable it in Columns Customization if you don't see it).

Proxy Column

Indicates whether the click came from a proxy server (YES/NO).

Revenue/Payout

Shows the potential revenue and payout.

Converted

The Converted column shows if a click has converted.

Unique

The Unique column shows if the click is considered unique or not based on Offer's Unique Session Identifier configuration.

Test Mode

This column shows whether a click is from the Advertiser Test Link.

Advanced Features

Flowchart Visualization

The Flowchart feature provides a visual representation of the click-to-conversion journey:

Click the vertical dots

at the end of any click row and select View Flowchart.

Partner section: Shows when the click occurred.

Advertiser section: Displays any resulting conversions or events.

Use this feature to:

Understand the timeline between click and conversion.

Identify any issues in the conversion process.

Analyze the effectiveness of different traffic sources.

Selecting the hand icon will display the details of clicks, conversions, or Partner Postback payloads.

Other Click-Level Options

View Click Details: Access comprehensive Click information.
View Offer/Advertiser/Partner: Quickly navigate to related entity details.
Add Conversion: Manually add a Conversion for the specific Click if needed.

Handling Large Datasets

The report displays up to 1,000 rows by default.

For larger datasets or periods longer than 14 days, use the Request Report button to generate a full report, which will be sent to you when ready.

External Platform Click IDs

When partners drive traffic from external paid media platforms (Google Ads, Meta, TikTok, Snapchat), Everflow now captures each platform's native click ID automatically. Two new columns surface this in the Click Report:

External Platform — shows Google Ads, Meta, TikTok, or Snap based on the URL parameters detected on the click.
External Platform Click ID — shows the captured click identifier from that platform (e.g. the gclid value for Google Ads).

Platforms are detected by URL parameter:

Platform

URL Parameter

Parameter Full Name

Google Ads

gclid

Google Click Identifier

Meta (Facebook)

fbclid

Facebook Click Identifier

TikTok

ttclid

TikTok Click ID

Snapchat

ScCid

Snapchat Click ID

No setup is required. Both columns appear in the Add Columns picker on the Click Report and populate automatically for any click whose landing URL carries one of these parameters. Clicks without an external platform parameter show empty values in both columns.

A Real-Life Example

Let's say you're running "GlowWaves" hair care brand.

Here's how you might use the Click Report:

Looking at today's Clicks for your "$89 Moisture Collection" Offer:

You see multiple Clicks marked with "Error - Offer not targeting user country" (cause you did not forget to enable the Error Message column)

As you scroll through, you see these users are from Canada trying to buy your US-only offer

Your TikTok influencer forgot to geo-target their paid campaign

Actions to take:

Notify your influencer to update their targeting to US only

Consider expanding the Offer to Canada given the clear interest

This shows how the Click Report helps you catch targeting mismatches quickly and identify potential new markets for your Offers.

Best Practices

Keep track of Click errors by checking them on a regular basis. When you spot important or problematic Clicks, use flowcharts to understand exactly what happened.

Pay special attention to any proxy usage and location data, as these can help you spot potential issues before they become bigger problems.

Explore Related Content

Want to dive deeper? Here's what to read next:

➔ Conversion Report: See how Clicks lead to Conversions.
➔ Click to Conversion Time Report: Learn how long it takes people to convert and look for suspicious patterns.
➔ Types of Clicks in Everflow: Understand different kinds of Clicks and what they mean.

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