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Overview
The Click to Conversion Time Report provides insights into the time intervals between Clicks and Conversions across your Offers.
This report is valuable for understanding user behavior and identifying potential fraudulent activities like coupon poaching or bot traffic.
To set up conversion time rules and define a time window in which a click can be attributed to a Base Conversion, learn how to Enable Click to Conversion Time.
Key Features
How to Access the Report
A Real-Life Example
Let's say you're running an e-commerce Offer for electronics:
This example shows how analyzing Conversion time patterns can help you spot potential fraud and improve your Offer settings.
By noticing that most Conversions happen very quickly and investigating unusual patterns, you can protect your program from coupon poaching while setting more effective Conversion time rules.
Use this data to inform your decisions, but remember that what's considered "suspicious" in one vertical might be normal in another. Always consider your specific business context when setting minimum and maximum conversion times in your offer settings.
Best Practices
Keep an eye on how long it takes for Conversions to happen by checking these patterns regularly. Compare these patterns across your different Offers and Partners to spot what works best.
Use what you learn to adjust your Offer settings, and remember to think about your business type and how users typically make purchases when you're looking at this data.
