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How to Set Up Snapchat Integration
This guide walks you through setting up Snapchat's Conversions API (CAPI) integration in Everflow to track conversions and optimize your campaigns.
What This Integration Does
- Tracks Conversions: Sends conversion data directly to Snapchat via their API
- Improves Targeting: Helps Snapchat optimize your campaigns with first-party data
- Better Attribution: Uses Snapchat Click ID for accurate conversion tracking
- Real-time Data: Passes conversion events as they happen
- Offer-Wide Option: Can send every conversion on an offer to Snapchat, whichever partner drove the sale
Before You Begin (Prerequisites)
Stop! Before attempting this setup, ensure you have the following items ready. Missing any of these will cause the integration to fail.
We strongly recommend using Direct Linking for all Snapchat campaigns.
Snapchat requires the ScCid (Snapchat Click ID) to be passed seamlessly from the ad click to the landing page. Traditional Redirect Links often strip this parameter or trigger "flagging" mechanisms in Snapchat's ad review process, risking account suspension. Direct Linking ensures the ScCid lands on the page and is captured by the JavaScript SDK.
Step-By-Step Guide
Even if you are managing the media buy internally, you must create a dedicated "Partner" in Everflow to represent Snapchat. This isolates the traffic and ensures accurate reporting.
Now, switch back to your Admin portal to configure the data mapping.
You must map the following macros. These tell Everflow to look for this data in the click URL and pass it to Snapchat (hashed for privacy).
{phone} macro.{email} macro.{ScCid} macro.{transaction_id}. This is an Everflow macro that automatically passes the click’s transaction ID to Snapchat, so Snapchat can dedupe the postback against the pixel event. Complete the other required fields (Snapchat Integration, Snapchat App/Pixel ID, Snapchat Event Name, Action Source and Event Source URL), and leave the rest as default unless your Snapchat team specifies otherwise.Since you are using Direct Linking, the user lands directly on your page. You must install the Everflow JS SDK to generate a Transaction ID for conversion tracking.
Part A: Get Your Tracking Domain
Go to Control Center > Configuration > Domains. Note your active Tracking Domain (e.g., track.mybrand.com).
Part B: Implement the Code
Copy the code below and paste it into the <head> section of your landing page. You MUST replace TRACKING_DOMAIN with your actual domain from Part A.
<script type="text/javascript"
src="https://www.TRACKING_DOMAIN.com/scripts/main.js"></script>
<script type="text/javascript">
EF.click({
offer_id: EF.urlParameter('oid'),
affiliate_id: EF.urlParameter('affid'),
source_id: EF.urlParameter('source_id'),
sub1: EF.urlParameter('sub1'),
sub2: EF.urlParameter('sub2'),
sub3: EF.urlParameter('sub3'),
sub4: EF.urlParameter('sub4'),
sub5: EF.urlParameter('sub5'),
uid: EF.urlParameter('uid'),
transaction_id: EF.urlParameter('_ef_transaction_id'),
});
</script>ScCid) from the URL, just like it does for gclid and fbclid. You do not need to manually add it to your click script parameters.
Send All Offer Conversions to Snapchat
By default, Snapchat only receives conversions from traffic that came through Snapchat campaigns. For many brands that is too little data for Snapchat's optimization to work well. A Global (Offer) postback fixes this by tying an offer to a Snapchat integration, so every conversion on that offer is sent to that Snapchat account, whichever partner drove the sale.
{transaction_id}, as in Postback Configuration above.Troubleshooting
Supported Data & Parameters
This integration automatically handles the security requirements for Snapchat's CAPI.
- PII Hashing: Emails and Phone numbers are automatically hashed before being sent to Snapchat.
- Attribution Window: Snapchat accepts events up to 37 days after the click.
- Dual-Tracking: This CAPI integration is designed to work alongside the standard Snapchat Pixel for maximum data match rates.
