EF Helpdesk

Learn how to use the Pacing Report to monitor campaign performance against caps and budgets, helping you optimize Offer performance and prevent overspending in Everflow.

Overview

The Pacing Report helps you monitor and manage your caps in real-time, showing how close you are to hitting your daily, weekly, monthly, or total limits on Clicks, Conversions, Payouts, or Revenue.

This helps you stay within budget and keep your ads running smoothly.

By watching these limits closely, you can adjust caps before they're hit and prevent campaign interruptions that could hurt your performance.

Key Features

Feature

Description

Multiple Cap Types

Monitor various cap types including Daily, Weekly, Monthly, and Global caps for Clicks, Conversions, Payouts, and Revenue.

Summary View

Get a quick overview of cap usage across different categories and time periods.

Detailed Breakdown

View cap usage for individual Offers on a day-to-day basis.

Performance Graph

Visualize cap trends over time with an interactive graph.

Flexible Filtering

Apply filters to focus on specific Offers, Advertisers, or other criteria.

How to Access the Pacing Report

Click on the hamburger menu

in the top left corner of your Everflow dashboard.

Go to the Reporting section.

Select Pacing from the list of reports.

Using the Pacing Report

Set Your Date Range:

Choose the time period you want to analyze.

Select Cap Type and Cap Option: Choose from options like Offer, Daily Conversion Cap, etc.

Apply Filters: Use the

Add Filter

option to narrow your data.

Run Report: Click the Run Report button to generate your data.

Review Summary: Check the summary section for an overview of cap usage across categories.

Analyze Detailed Report: Scroll down to see a day-by-day breakdown of cap usage for each Offer.

Understanding Cap Settings

Caps are set within the Offer, Offer Group or Custom Settings (at least the ones you can see in the Pacing Report). These caps limit how many actions can happen in a set time.

When you hit a cap, all new Clicks go to Pending.

Quick Reminder

Set caps lower than your budget - you may still get Conversions from earlier Clicks after hitting the cap.

A Real-Life Example

Let's say you're managing "CineFlix Digital," an online movie platform:

Scenario

You've set daily conversion caps for your new release Offers:

"Summer Blockbuster Bundle" - 2,000 rental cap at $19.99

"Oscar Winners Collection" - 1,500 purchase cap at $39.99

Pacing Report at 6 PM EST

Blockbuster Bundle: 1,850 rentals (93% of cap) with peak evening hours ahead

Oscar Collection: 800 purchases (53% of cap), steady traffic

Actions to take

Increase Blockbuster Bundle cap to 3,000 for prime evening viewing hours

Keep Oscar Collection cap as is since it's pacing well

Alert streaming affiliates about increased availability for evening promotions

This shows how the Pacing Report helps you adjust caps during peak entertainment hours to maximize revenue while maintaining system capacity.

Best Practices

Keep a close eye on your cap usage by checking it frequently - this helps you notice patterns and catch problems early.

The performance graph makes it easy to see trends over time, which helps you adjust caps ahead of time based on how your Offers are performing and what your Advertiser budgets look like.

For the best results, use the pacing report together with your other reports to manage your campaigns more effectively.

Explore Related Content

Ready to learn more? Check out these articles:

➔ Managing Caps in Everflow: Dive deeper into the various ways you can set up, adjust, and optimize caps for your Offers.
➔ Overview of Custom Settings: Explore how to use Custom Settings for Revenue and Payout, Caps, Landing Pages, and Creatives.
➔ Offer Groups: Learn how to create and manage Offer Groups that share Click, Conversion, Payout, and Revenue caps.

Did This Help You Today?