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Learn how to spot marketing trends with Everflow's Dynamic Nested Report that organizes your data in parent-child relationships, making it easy to analyze performance across regions, Partners, Offers. etc.

Overview

The Dynamic Nested Report allows you to view your performance data using a parent-child hierarchy.

This report has a similar structure to the Offer Report, but it provides a much higher degree of customization, allowing you to analyze your data using various combinations of dimensions.

In this guide, we'll explore the features and benefits of the Dynamic Nested Report, helping you leverage its capabilities to gain deeper insights into your performance marketing efforts.

Why Use It?

Clear Structure: See your data organized in clear parent-child relationships
Flexible Views: Choose different combinations of main and sub-categories
Deep Analysis: Look at performance by regions, Partners, Offers, or days of the week
Pattern Finding: Spot trends in your marketing data
Smart Decisions: Get insights that help you improve your strategy

Accessing The Report

Find and open the Dynamic Nested Report in Everflow.

In your Everflow dashboard, navigate to the Analytics section in the main menu

Select Dynamic Nested from the reporting options.

Setting Up Your Report

Configure the Parent and Child dimensions for your report.

Choose the Parent dimension (e.g., Region, Day of Week, Offer).

Select the Child dimension (e.g., Partner, Offer, Advertiser).

Apply any additional filters

as needed.

Click Run Report to generate the report.

Interpreting The Results

Analyze the data and explore further details in the Dynamic Nested Report.

The Dynamic Nested Report presents data in a table format, with each row representing selected Parent and Child dimensions.

Use the Detailed Report section to view performance metrics for each row

Expand the Performance Graph to visualize trends over time

Click the three-dot menu

at the end of each row to access the Open Flex Report option for more detailed analysis

A Real-Life Example

Imagine you're managing a global performance marketing campaign for a travel booking app called "Adventure Awaits."

Here's how you might use the Dynamic Nested Report to analyze your campaign's performance:

Set up the report:

Select "Region" as the Parent dimension

Choose "Partner" as the Child dimension

Filter for the "Adventure Awaits" offer

Analyze the results:

Identify the top-performing partners for each region or the aggregated performance of each region

Compare conversion rates and revenue across different region-partner combinations

Look for any underperforming regions or partners that may need optimization

Dive deeper:

Use the "Open Flex Report" option to analyze a specific region-partner combination in more detail by adding more custom columns

Look for trends or patterns in the data that might inform your optimization strategies

Take action:

Allocate more budget to high-performing region-partner combinations

Work with underperforming partners to improve their traffic quality and targeting

Test new partners in regions with high potential for growth

By leveraging the Dynamic Nested Report to analyze your data using different parent-child combinations, you can uncover valuable insights and make data-driven decisions to improve your overall performance marketing results.

Advanced Features

Click Copy Link to Report in the three-dot menu

to share the report with colleagues or bookmark it for quick access.

Select Show API Request to view the API call used to generate the report, which can be useful for custom integrations or troubleshooting.

Explore Related Content

Expand your reporting capabilities with these other helpful reports.

➔ Flex Report: Create custom report views by selecting the columns you want to analyze (for example: Offer, Creative, and Country).
➔ Offer Report: Analyze performance data for your Offers and their associated Partners.
➔ Variance Report: Compare performance between two time periods and identify trends.

Log into your Everflow account to test all these reports and see how they can give you more insights for your business!

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