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Overview
Traffic Controls provide advanced filtering to allow or deny access to an Offer based on received variables, acting as a whitelist or blacklist for clicks.
How It Works:
- Similar to Postback Controls (which filter conversions), but applies to clicks.
- Can be configured for specific time windows and applied to:
- All or selected Offers
- All or selected Advertisers
- All of selected Partners
Heads Up!
This feature must be activated by a network admin.
To Enable Traffic Controls Access:
Navigate to
Control Center -> Roles
Select the Role to modify and click
Edit
Enable either
Full Access
or Read-Only Access
Click
Save
Use Case Examples
Example 1: Routing Traffic Based on OS Version
- Offer A (owned by eCommerce Advertiser 1) only accepts users with newer OS versions.
- Offer B (owned by eCommerce Advertiser 2) accepts all OS versions.
- You can configure Traffic Control to:
- Allow users with newer OS versions for Offer A.
- Redirect users with older OS versions to Offer B (using Fail Traffic).
Example 2: Blocking Problematic Traffic Sources
- An Advertiser prohibits traffic from certain low-quality sources.
- You configure Traffic Control to:
- Block clicks from specific sources or device characteristics.
- Automatically deny Offer access to traffic from blacklisted sources.
How to Set Up Traffic Controls
1
Create a New Traffic Control
Navigate to
Offers -> Traffic Controls
Click
Add Traffic Control
2
Configure General Settings
Set
Traffic Control Status
→ Active/Inactive.
Define
Time Window (Optional)
→ Choose Effective Between dates.
Select Scope:
Apply to all Offers/Advertisers OR
Choose specific Offers/Advertisers.
Apply to all Partners OR
Choose specific Partners.
Heads up:
If you select "Apply to All", review settings carefully to avoid blocking too much traffic.
3
Configure Traffic Control Rules
Control Type:
Whitelist → Only allow traffic from specified sources.
Blacklist → Block traffic from specified sources.
Action for Blocked Clicks:
Block Clicks → Users see a dead page.
Send to Fail Traffic → Redirects users to another Offer.
Select
Variables to Filter Traffic By:
Country
ISP
Sub1 - Sub5
Referrer
Source ID
Tracking Domain
Choose a
Comparison Method
(How the Approval/Rejection Logic Analyzes the Variables):
Equals
Contains
Does not contain
Begins with
Character limits apply per method—ensure values fit within system constraints.
Enter the
Value(s) to Filter By:
Input values one per line.
Case-insensitive filtering: "Canada", "CANADA", and "canada" are treated the same.
Click
Save
.
After saving, you’ll see a summary list showing the status and last modification date of each Traffic Control
After saving, you’ll see a summary list showing the status and last modification date of each Traffic Control.
Frequently Asked Questions
Can multiple Traffic Controls apply to a single click?
Yes, multiple Traffic Controls can affect the same click.
How do multiple Traffic Controls work together?
A click must meet all conditions of every applied Traffic Control.
If a whitelist and blacklist exist, the click must be:
Whitelisted
Not blacklisted
If it fails one or the other, the click is blocked or redirected (based on settings).
If multiple Traffic Controls apply, in what order are they checked?
Traffic Controls are checked in random order. No priority logic is applied.
Blocking IPv6 Traffic
Blocking IPv6 addresses through
Apply the Traffic Blocking rule to all Offers and all Partners so the specified IPs are blocked across all incoming clicks.
Heads Up!
Unlike IP blocking through Control Center -> Configurations -> IPs, clicks blocked by the Traffic Blocking tool are billed.
