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Tiered Commissions
Tiered Commissions

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Tiered Commissions

Tiered Commissions allow you to automatically adjust Partner Payouts or Revenue based on performance metrics like Conversion count, Sales volume, or Revenue thresholds within specified time periods.

Why Use Tiered Commissions?

Tiered commissions are a great way to motivate and reward your Partners based on their performance. Think of it like a video game where you unlock better rewards as you level up. The more Conversions your Partners drive, the higher their commission rates become. For example, a Partner might earn a standard 10% commission on their first 100 Conversions, but once they hit that milestone, their rate automatically jumps to 20% on all future Conversions.

Note
Before you can use
Tiered Commissions
, you'll need to enable the feature:
To have this feature enabled, you will need to reach out to our support team via the question mark in the bottom left of your UI or email support@everflow.io.
Once our team enables the feature, you will need to enable
Tiered Commissions
in
Control Center -> Accounts -> Roles -> Permissions
to give account users access.

This system doesn't just benefit your top performers - it creates clear goals that all Partners can work toward. Instead of manually adjusting commission rates for different Partners, you can set up automatic increases that kick in when Partners hit specific milestones. This means less administrative work for you and more transparency for your Partners (assigned to specific Offers, Advertisers, or following other defined rules), who can see exactly what they need to do to earn more.

The best part is that once you set up your tiered structure, it runs on autopilot. Partners who consistently deliver great results are automatically rewarded with better rates, while those still growing have a clear path to earning more. This creates a fair, scalable system that grows with your business and keeps affiliates and content creators motivated.

Key Terms
Take a look at these terms before diving in:
➔ Tiered Commission: System to adjust Revenue/Payouts based on performance metrics.
➔ Base Payout: Original commission rate before any tiers are applied.
➔ Time Period: Timeframe for measuring performance (Daily, Weekly, Monthly, Global).
➔ Retroactive Mode: Option to apply new rates to previous Conversions.
➔ Targeted Entity: Offers or Advertisers to which tiers apply.

Core Technical Concepts

Processing and Timing

  • System has an enforcement delay of roughly 2 minutes
  • Changes don't occur in real-time due to server caching
  • Goals recognition requires processing time
  • Plan implementations with timing buffer

Date and Time Handling Specifics

Start Date Behavior:

Set as: January 1, 2024

Actual Start: January 1, 2024 00:00:00

End Date Behavior:

Set as: January 1, 2024

Actual End: January 1, 2024 23:59:59

Offer Processing Rules

  • Each Offer evaluated independently
  • Metrics calculated per individual Offer:
    • Revenue
    • Payouts
    • Conversions
  • Multiple Offers in rules don't combine metrics
  • Increases/decreases apply per Offer

Understanding Commission Calculations

Simple Example
Sale Amount: $100
Base CPS: 10%
Initial Payout: $10
Scenario 1: 5% Increase
Final Payout: $10.50 ($10 + 5% of $10)
Scenario 2: 50% Increase
Final Payout: $15.00 ($10 + 50% of $10)
Target Rate Achievement
Base Rate: 10%
Want to Achieve:
Tier 1: 13.5%
Tier 2: 15%
Required Settings:
Tier 1: 35% increase
Tier 2: 50% increase
Why?
Base: 10%
Tier 1: 10% + (10% × 35%) = 13.5%
Tier 2: 10% + (10% × 50%) = 15%
Multiple Tier Scenarios
Base Payout: $10 per Conversion
Thresholds:
>$7,500: 50% increase
>$60,000: Additional 16.67% increase
Example Path:
Starting: $10
At $7,500: $15 ($10 + 50%)
At $60,000: $17.50 ($15 + 16.67%)
Importand To Remember
Golden Rule: Always calculate increases from base rate, never from other tiers.

Common Calculation Mistakes

 
   
     ❌ Wrong Approaches    
   
     ✅ Correct Approaches    
 
 
   
     
 
   Adding percentage points directly  
 
   Calculating between tiers  
 
   Using previous tier as base  
 
   Setting overlapping thresholds  
   
   
           
 
   Calculate from original base rate  
 
   Use percentage increase formula  
 
   Set clear, non-overlapping ranges  
 
   Consider total desired outcome  
   
 

Setting Up Tiered Commissions

1
Access and Basic Setup
Navigate to
Advertisers - Tiered Commissions
Click
Tiered Commission
and Configure essential details: Name, Status (Active/Inactive), Start/End Dates (optional), Notes.
2
Structure Selection
Choose
Targeted Entity Type
: either Offers or Advertisers.
Select targets.
Configure Partner application: All Partners, Specific Partners, or no Partner configuration at all.

Frequency Configuration

Time Period (Required)

Available Periods:

  • Daily: Resets at 00:00:00
  • Weekly: Resets Monday 00:00:00
  • Monthly: Resets 1st at 00:00:00
  • Quarterly: Resets on first day of each quarter (Jan 1, Apr 1, Jul 1, Oct 1) at 00:00:00 UTC
  • Global: Infinite

Goals (Required)

Click the
button to add a goal.
Select Variable from dropdown.
Enter Min Value.
Toggle
Add Upper Bound
(Optional, default: No).
 
   
     Goal    
   
     Description    
 
 
   
     Conversion    
   
     Total Conversions (one Base Conversion per Offer - this will total the Base Conversions)    
 
 
   
     Events    
   
     Total Events (there can be multiple Events on an Offer - this will total all Events)    
 
 
   
     Sale Amount    
   
     Total Sale Amount (includes Sale amount for Base Conversions and Additional Events)    
 
 
   
     Total Payout    
   
     Total Payout (includes Payout for Base Conversions and Additional Events)    
 
 
   
     Total Revenue    
   
     Total Revenue (includes Revenue for Base Conversions and Additional Events)    
 

With one tiered commission setting you can increase the Revenue/Payout of a Base Conversion only, a specific Event only, or ALL Events (which means Base Conversion and Additional Events).

Revenue & Payout Settings

  1. Enable Payout Setting
    • Toggle to Yes to enable
    • Select Action from dropdown
    • Enter payout percentage
    • Note: You can adjust the Tiered Commission payout by either:
      • Percentage of current payout (e.g., 10% increase on $10 payout = $11)
      • Flat Amount (e.g., $3 increase on $10 payout = $13)
      • Increase or Decrease
  2. Enable Revenue Setting
    • Toggle to Yes to enable
    • Select Action from dropdown
    • Enter revenue percentage
    • Note: You can adjust the Tiered Commission revenue by either:
      • Percentage of current revenue (e.g., 10% increase on $10 revenue = $11)
      • Flat Amount (e.g., $3 increase on $10 revenue = $13)
      • Increase or Decrease
  3. Retroactive Mode
    • Choose between:
      • Disabled (default)
      • Enabled
      • Custom
If enabled, Payout/Revenue setting will be retroactively applied to all conversions not previously tied to a Tiered Commission within the time period.

For example, if a Payout Setting is Increase (Flat Rate) by $1 if there are greater than or equal to 10 conversions, then the payout for the first 9 conversions will retroactively be increased by $1 per conversion.

Managing Multiple Tiered Commissions

Priority System

  1. Partner-specific rules override general rules
  2. Most recently created rule takes precedence
  3. One tiered commission per Conversion

Best Practice Examples

Recommended Structure:

Tier 1: Revenue > 60,000 AND < 300,000

Tier 2: Revenue > 300,000 AND < 500,000

Avoid This:

Rule 1: Revenue > 60,000

Rule 2: Revenue > 7,500

Why? This can lead to conflicts because both rules would apply once the revenue exceeds 60,000.

Retroactive Adjustments

Key Features

  • Applies to Conversions within the time period that have not yet been paid out
  • Handles partial refunds
  • Based on current Payout value
  • Includes manually edited values
Only affects Conversions not tied to existing tiers
Works within specified time period
Considers current Payout values
Includes adjustment handling

Use Cases & Examples

Sales Volume Example
Goal: Monthly sales scaling
Base: 10%
Structure:
$1-34,999: 10%
$35,000-54,999: 13.5% (35% increase)
$55,000+: 15% (50% increase)
Conversion Count Example
Goal: Volume incentives
Base: $5
Structure:
1-99: $5
100-199: $6 (20% increase)
200+: $7.50 (50% increase)

Common Issues

  • Calculation mismatches (Math is easily #1 mistake we see. So always make sure to double check your math or contact our Customer Success.)
  • Rule conflicts (e.g. creating two rule that look different but have the same meaning.)
  • Timing issues

Eligibility

Note
The Tiered Commissions feature only works for subscribers that have under 10,000 conversions per month.
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