EF Helpdesk

Discover how to track, analyze, and optimize your e-commerce product performance using Everflow's Products Report, with detailed insights on SKU-level sales, Partner performance, and marketing strategies for online retailers.

Overview

As an e-commerce business owner, knowing which products are driving the most Sales/Conversions is crucial for optimizing your marketing efforts.

The Products Report in Everflow provides a clear breakdown of performance by Product SKU and the Partners generating sales for each item.

This guide is mostly tailored for Everflow clients with an e-commerce brand or store. So we'll walk you through setting up and interpreting the Products Report, using examples relevant to online retailers.

But, in short, the Products Report helps you:

Identify your best-selling products
See which Partners are effectively promoting specific items
Make data-driven decisions about inventory, promotions, and Partner relationships

Accessing the Report

Go to the hamburger menu

in the top left corner of your Everflow dashboard.

Navigate to Reporting > Products to access this report.

Don't see Products as an option?

Go to Control Center > Accounts > Roles > [Your Role] > Edit and check the Products box under Reporting

If you don't have a way to edit Roles and need access to this report, please contact a team member within your company with Super User permissions.

Setting Up Your Report

Select your desired date range

Apply any filters, such as specific Advertisers, Offers, or Partners

You can also click Clear at the top right corner of the filter box to get rid of any selections in bulk or use

to delete individual filters

Click Run Report

Interpreting the Results

Use the vertical dots

to customize which data columns are displayed, focusing on the metrics that matter most to your business (Columns Customization)

Expand the report to view Partner performance for each SKU, either all at once or one at a time using filters

Click on any data point for an even more granular view (not all metrics have further details. Look for blue ones that can be clicked.)

Access Conversion Details for a specific SKU by clicking the SKU name or Total CV number

View a Partner's Conversion Details for a particular SKU by clicking their name

Use the search bar

to quickly find specific SKUs or Partners

Pro Tip!

For the Products Report to work properly, be sure to set up your Offers according to Everflow's Price Per Product documentation.

A Real-Life Example

Imagine you're the owner of Everflow Beauty, an online store selling perfumes like Single, Brunch, and Passion.

Here's how you might use the Products Report to gain valuable insights:

Identify top-selling fragrances:

1. The report reveals that "Passion" is your best-selling perfume, followed closely by "Brunch."

2. This information can help you prioritize inventory, promotions, and product development.

Pinpoint successful partnerships:

1. You notice that beauty influencer Partners are driving the majority of "Passion" sales.

2. Meanwhile, lifestyle bloggers are more effective at promoting "Single."

3. These insights can guide your future Partner recruitment and collaboration efforts.

Make data-driven decisions:

Armed with this knowledge, you might:

1. Feature "Passion" more prominently on your website and social media.

2. Run a special promotion for "Brunch" to boost sales.

3. Dedicate more resources to influencer partnerships for "Passion."

4. Explore new lifestyle blogger relationships to support "Single."

By regularly analyzing the Products Report, Everflow Beauty can continuously optimize its offerings and marketing strategies to maximize sales and growth.