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Performance Data Adjustments (Clicks, Conversions, Revenue, & Payout)
Performance Data Adjustments (Clicks, Conversions, Revenue, & Payout)

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Performance Data Adjustments (Clicks, Conversions, Revenue, & Payout)

Learn how to modify historical partner performance data including clicks, conversions, revenue, and payouts using the Adjustments tool.

Overview

The Adjustments tool allows you to modify historical performance data for your Partners' Offer / Campaigns.

Whether you need to correct tracking discrepancies, account for refunds, or update Conversion values, Adjustments gives you the flexibility to maintain accurate top-level reporting and fair Partner compensation.

Changes can be applied at the Click and/or Conversion-level, Revenue and Payout levels, and even Impressions and Media Buying Costs. Adjustments are reflected in Partner Platform reporting, as well as in any Network-level top-line reporting.

πŸ“š API Documentation

Data Supplements can only be created via the Everflow API. View the complete API reference for creating and managing Data Supplements programmatically.

Key Terms
Key terms related to performance Adjustments and Reporting.
βž” Adjustments: Tools for modifying historical performance metrics.
βž” Auto-Adjust: Feature that automatically recalculates Revenue and Payouts based on modified traffic data.
βž” Top-line Statistics: Primary metrics like Clicks, Conversions, Revenue, and Payouts.

Why Use Adjustments?

  • Correct tracking discrepancies between your systems
  • Account for order cancellations or refunds (this can also be done using On Hold Conversions)
  • Ensure accurate partner payments and reporting
Heads Up!
The Adjustments tool does not work on the current day, as the reporting is still being updated for that day. Plus, Adjustments made are only reflected on top-level reporting but not on Conversion or Click reporting.

When to Use Adjustments

Use the Adjustments tool when you need to:

  • Modify data from previous days
  • Update partner performance metrics before processing payments
  • Correct discrepancies between your internal data and Everflow's tracking
  • Account for post-conversion Events like refunds or cancellations

Step-By-Step Guide

We will cover how to navigate to the Adjustments tool to view or create them, set up the basic parameters, and select the appropriate adjustment method based on your needs.

1
Open the Adjustments Tool
Go to
Partners
in the main menu
Select
Adjustments
from the submenu
View existing adjustments or click
+ Adjustment
to create a new one
2
Set Adjustment Parameters
Click
+ Adjustment
Select the date range for the adjustment
Choose the Partner from the dropdown
Select the Offer to adjust
3
Method A: Auto-Adjust Revenue & Payout
Best for: Simple modifications where standard payout rates apply
Enable
Auto Adjust Revenue & Payout
Modify Click or Conversion counts
System automatically calculates new Revenue and Payout amounts based on default rates
Auto-adjust only works with default Payout rates. For Partners with custom payouts or tier-based rates, disable this option.
4
Method B: Manual Adjustments
Best for: Complex adjustments or custom payout scenarios
Disable
Auto Adjust Revenue & Payout
Click the
Edit
icon
Manually enter values for:
Revenue
Payout
Gross Sales
Total Clicks
Unique Clicks
Conversions
Impressions
Notes
5
Save and Confirm
Review all modified values
Click
Add
to save your changes
Verify the adjustment appears in your adjustment history

Real-Life Examples

Let's look at some common scenarios you might encounter and how to handle them. These examples will show you exactly how to make adjustments when dealing with refunds or tracking differences.

Example 1: Shopify Store Refund
Scenario: Your Shopify store had a $100 order that was later refunded. You need to adjust the Partner's statistics.

Solution:
Create new Adjustment for the order date
Disable auto-adjust
Reduce conversion count by 1
Adjust Revenue and Payout to remove the refunded amount
Save the adjustment
Example 2: Tracking Discrepancy Correction
Scenario: Your internal analytics show 500 Clicks but Everflow tracked 450. You want both stats to match.

Solution:
Create new adjustment for the affected date
Enable auto-adjust
Modify Click count to match your internal data
Let system recalculate Revenue and Payout
Save the adjustment

Making these adjustments helps maintain trust with your Partners and keeps your reporting accurate.

While the process might seem technical at first, these step-by-step solutions make it manageable.

Common Issues

Issue ❌
Solution βœ…
Can't adjust today's data
Adjustments only work for previous days.
Auto-adjust not working
Check if Partner has custom Payouts or is in a tier.
Changes not reflecting
Refresh your report and take a look again. Plus, make sure you are looking at the top-level reporting.

When to Contact Support

  • Auto-adjust calculations seem incorrect
  • Historical adjustments not appearing in reports
  • System errors when saving adjustments
Other Ways to Modify Conversion/Order Data
Explore alternative methods for adjusting conversion and order information.
Upload a CSV file via Reports > Conversion Import to create, change status, or edit revenue/payout of existing conversions/orders
Use the API to create, change status, or edit revenue/payout of existing conversions/orders (contact CS team for exact endpoints)
Use the reversal postback to change status (cancel orders)

Creating Adjustments via the API

If you create reporting adjustments programmatically through the Everflow API, it helps to understand how adjustments are processed. Each reporting adjustment is actually three operations carried out asynchronously:

  1. A snapshot is taken of reporting as it stands before the adjustment
  2. The adjustment is created
  3. Reporting is updated to reflect the adjustment created in step 2

Because reporting-related API calls run asynchronously, making multiple adjustment calls in quick succession can lead to inaccurate results — including negative Click counts.

Heads Up!
When creating adjustments via the API, wait at least 1 second between calls. This gives each adjustment time to fully process and helps prevent negative Clicks or other reporting discrepancies.
Note
If you end up with negative Clicks after an adjustment, do not delete the reporting adjustment — this creates the opposite problem rather than fixing it. Contact Everflow support to have the data corrected.
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