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Overview
Dynamic costs let you track and manage media costs passed through partner tracking links. Whether you're working with cost per click (CPC) or cost per thousand impressions (CPM), this feature helps you accurately monitor your marketing spend.
This guide walks you through enabling dynamic costs, setting them up for your partners, and implementing them in your tracking links.
Key Terms
Key terms related to dynamic Payouts and media cost tracking.
➔ CPC (Cost Per Click): The cost paid for each Click.
➔ CPM (Cost Per Mille): The cost paid per thousand Impressions.
➔ Dynamic Cost: Media cost passed through tracking links.
➔ Tracking Link: URL used for tracking Partner traffic.
➔ Direct Linking: Alternative tracking method for certain Offers.
➔ CPM (Cost Per Mille): The cost paid per thousand Impressions.
➔ Dynamic Cost: Media cost passed through tracking links.
➔ Tracking Link: URL used for tracking Partner traffic.
➔ Direct Linking: Alternative tracking method for certain Offers.
How To Enable
Enable dynamic payouts and configure partner and offer settings.
1
Enable Global Setting
Navigate to
Control Center -> Platform Configurations -> General -> Global Settings
This step is required for the functionality to work
Enable
Dynamic payouts
in the Global Settings
card2
Configure Partner Access
Navigate to
Partners -> Manage
Select the Partner to activate the setting
Can be done individually or using
Bulk Edit
Enable passing the dynamic media cost for selected partners
3
Set Offer Configuration
Set the Base Payout Type of the Offer to either:
CPC for Cost Per Click
CPM for Cost Per Mille
Choose based on which metric you want to pass as the Dynamic Cost
Implementation Methods
Implement dynamic cost tracking for CPC or CPM campaigns.
Passing CPC (Cost Per Click) Dynamic Cost
Standard Partner Tracking Link:
Add the parameter &cost= to the Partner Tracking Link
The value will be the payout for each click
This overrides the Payout set on the Offer level
Example ($0.50 per click):
Direct Linking Setup:
JS Click Script:
[image]
Passing CPM (Cost Per Mille) Dynamic Cost
This setup requires Impression package - contact support@everflow.io for activation.
Implementation Steps:
Add &cost= to the Impression Tracking Link
Value sets the payout per impression
Overrides Offer-level Payout
Example ($20 CPM):
Cost Calculation Example:
CPM Cost: $20 per 1000 impressions
Single Impression Cost: $20/1000 = $0.02 per impression
Monitoring Results
Track and analyze the results of your dynamic Payout campaigns.
View results in
Reporting -> Impression / Click
Cost parameter values override default Payouts
Track both Click and Impression costs through respective reports in the
Reporting
section
