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Overview
Partner Tiers transform how you manage Partner Payouts and Offer access.
What's Changed▼
Jul 24, 2026 Updated
Clarified that Partner Tiers margins apply to all public events and require defined revenue values for each public event to function properly.
Instead of setting fixed Payouts per Offer, you can define margin goals for different Partner groups and let the system automatically calculate Payouts as a percentage of Revenue.
This not only saves time but ensures consistent profitability across your partner program.
Key Terms
Key terms related to Partner tiers and margin settings.
➔ Margin: Your Profit percentage from Revenue.
➔ Tier: A group of Partners sharing the same margin and Offer access settings.
➔ Default Tier: The automatic assignment tier for new Partners.
➔ Revenue Share: The percentage of Revenue paid to Partners (100% - Margin).
➔ PRV: Percentage of Revenue - how Payouts are calculated in tier system.
➔ Tier: A group of Partners sharing the same margin and Offer access settings.
➔ Default Tier: The automatic assignment tier for new Partners.
➔ Revenue Share: The percentage of Revenue paid to Partners (100% - Margin).
➔ PRV: Percentage of Revenue - how Payouts are calculated in tier system.
Why Use Partner Tiers?
- Automate Payout Calculations: No more manual Payout adjustments
- Ensure Consistent Margins: Maintain profit goals across all Offers
- Streamline Offer Access: Automatically approve Partners for relevant Offers
- Scale Efficiently: Manage large Partner programs without increasing overhead
- Maintain Profitability: Guarantee your desired margin regardless of Offer revenue
Heads Up!
When enabled, this feature is activated for all Partners, and each group must be assigned to a tier. New Partners automatically join the Default Tier.
If you have at least one Partner Tier set up, keep in mind that partners will be automatically added to the default tier. If you don't want certain Partners in the default tier, you'll need to manually remove them.
How Margins Work
Example calculation:
- Revenue = $1
- Margin = 30%
- Your Earnings = $0.30 ($1 * .30)
- Partner Payout = $0.70 (Revenue - Your Earnings)
Alternative calculation:
- (100% - % Margin) * Revenue = (1 - 0.30) * $1 = $0.70
Heads Up!
The Partner Tiers margin will apply to ALL public events. A Revenue value for each public event must be defined for Partner Tiers to function properly.
Not Compatible with Price Per Product
Partner Tiers are not compatible with Offers using Price Per Product (PPP) Revenue or Payout settings. When both are active on the same Offer, payout calculations will not work correctly — resulting in $0 payouts. Use one or the other, not both on the same Offer.
Step-By-Step Guide
We'll show you how to set up a new tier with specific margin and Offer access settings.
1
Configure Tier Settings
Navigate to
Partners > Tiers
Click
+ Tiers
Fill in required information:
Name (required)
Status (Active/Paused/Deleted)
Description (internal notes - not visible to partners)
Labels (for organization)
Margin percentage (required)
2
Select and Assign Partners
In the Partner Selection section:
Browse available Partners
Use search
to find specific Partners
Use filters to narrow down the list (click the funnel icon
near the Search Bar)
Move Partners between Available and Selected columns
Click
Save
to confirm selections3
Configure Offer Access and Settings
Navigate to the tier details by clicking on the tier name
Click
+Add/Edit
in the Offers sectionSelect Offers for the tier
Configure for each Offer:
Apply Margin toggle
Auto-approve Partners toggle
Note: These settings override Offer-level settings.
4
Assign Default Tier
Go to
Partners > Tiers
Find the desired tier
Click the default indicator (checkmark)
Confirm your selection
Real-Life Examples
Let's look at some common scenarios you might encounter and how to handle them.
Example 1: Multi-Level Partner Program
Scenario: An e-commerce company with three tiers:
Premium Partners (10% margin):
Top performers
Automatic approval for all offers
Higher revenue share
Standard Partners (20% margin):
Established partners
Automatic approval for public offers
New Partners (30% margin):
Default tier for new sign-ups
Limited offer access
Lower revenue share until proven
Example 2: Market-Specific Tiers
Scenario: A SaaS company segments partners by market type:
Enterprise Partners (15% margin):
B2B focused
Access to enterprise-specific offers
Consumer Partners (25% margin):
B2C focused
Access to consumer-specific offers
As you can see, depending on your business type and needs, Partner Tier can be used in different ways and customized to your liking.
Good to Remember
Key considerations for using Partner Tiers effectively.
Partners don't see tier information or PRV in their portal
Tier changes affect future earnings, not past transactions
Custom Payout Settings override tier settings
The Partner Tiers margin applies to ALL public events, and a Revenue value for each public event must be defined
New partners automatically join the default tier
Tier filtering in reporting shows all activity for partners in the tier, regardless of when they were added
Partner Tiers are not compatible with Price Per Product (PPP) Offers — using both will result in incorrect payouts
Common Issues
Issue ❌
Solution ✅
Payouts Not Updating
Check if custom payout settings are in place
Partners Not Auto-Approving
Verify tier and offer settings
Margin Not Applying
Ensure revenue values are set for all public events on the offer
$0 Payouts on PPP Offers
Partner Tiers are not compatible with Price Per Product. Remove the Offer from the tier or switch to non-PPP settings
If you create a custom Payout/Revenue setting that applies all the time for a Partner (no targeting, not dependent on specific sub IDs or advertiser IDs being passed, not constrained by dates, etc.), Everflow completely overwrites the base Payout/Revenue setting with the custom one. In this case the public description does not carry over, so it will not show to the Partner. Note that the "normal" base Payout/Revenue settings have no public description of their own, whether or not they are overwritten.
