.svg){kind=icon}
Overview: What is an Invalid Click?
An Invalid Click is a click that won't be delivered to the Offer's Destination URL. That click will instead be blocked (sent to a blank page), sent to another destination via Forwarding Rule, or delivered to a backup Fail Traffic Offer.
Here are a few of the many reasons why a click may be treated as an Invalid Click:
- Offer has gone over cap
- Any targeting rules not met (Country, Device, etc...)
- Partner sending traffic was not approved for the offer
- Blocked Traffic (SmartSwitch, Traffic Blocking, Suppression Lists)
- Blocked IP range
- User was instead sent to another destination due to a Forwarding Rule
How to View Individual Invalid Clicks
Navigate to
Reporting -> Click
to run the Click Report.Add the columns for
Error, Error Message, and Error Code
to the report.Invalid Clicks will have a red
X
in the Error column.
Each Error Message is assigned an Error Code. Click here to see our Error Code Reference Guide.
How to View and Drill Down Aggregated Invalid Click
Navigate to
Reporting -> Offer
to run the Offer Report.This can also be done with the
Partner Report
and the Advertiser Report
.Here, you can add
Invalid Clicks
as a metric so that it appears as a column in your report.Click on the number in the column to see a
Breakdown Chart
of the error messages on the Invalid Clicks.The invalid clicks reasons will be display with 2 different graphs
To get more detail about specific click reason, go to the click report and click the
three vertical dots and select
View Click Details
to see all the raw data from that click.The Click Detail page will display the error message at the bottom under Tracking Details.
