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Overview
As you learn more about Everflow's reporting tools, you'll want to try our advanced analytics features. These reports help you see deeper insights and analyze your data in more flexible ways.
This guide will teach you:
- What seven advanced analytics features can do for you
- How to use each report to understand your marketing better
- Real ways to use these tools in your business
- How these reports can improve your data analysis
Examples of Advanced Analytics Features
Compare different parts of your marketing at once. For example, see which country has the highest mobile traffic and which has the lowest, or look at the traffic breakdown by country.
Create reports that match exactly what you need. For example, compare how partners perform across different offers and time periods in one view. You can add other columns like country, coupon code, etc.
Look at data in layers. For example, see how Offers perform in different countries, or how individual affiliates contribute to the overall performance of your business.
Understand how users behave over time. For example, how clicks on day 1 lead to conversions over the selected timeframe.
Understand how traffic from an Offer is redirected to its Fail Traffic Offers and review their performance.
See how changes affect your results. For example, compare this month's numbers to last month's to spot trends and optimize your strategies.
See how users move through each step of your marketing funnel to find where users drop off and fix those points. For example, track how users move from clicking an ad to buying a product.
➔ Use Funnel Report to understand user behavior
➔ Try the Variance Report to track improvements
➔ Use Dynamic Nested Reports for specific needs
