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Overview
Understanding the reasons behind failed clicks is crucial for optimizing traffic flow and ensuring that users are directed to appropriate offers.
Our Fail Reason Library provides a comprehensive list of potential fail reasons, each associated with a specific code and description, to assist in configuring Fail Traffic rules effectively.
| NAME | CODE | DESCRIPTION | FAIL TRAFFIC REASON |
|---|---|---|---|
| INVALID_OVER_TTL | 1 | Offer is expired | OFFER_EXPIRED |
| INVALID_OVER_OFFER_CAP | 2 | Over offer caps | CAPS |
| INVALID_OVER_OFFER_GROUP_CAP | 3 | Over offer group caps | CAPS |
| INVALID_PLATFORM | 4 | Offer not targeting incoming device platform | GEOTARGETING |
| INVALID_DEVICE_TYPE | 5 | Offer not targeting incoming device type | GEOTARGETING |
| INVALID_BROWSER | 6 | Offer not targeting incoming device browser | GEOTARGETING |
| INVALID_OS_VERSION | 7 | Offer not targeting incoming device os version | GEOTARGETING |
| INVALID_BROWSER_LANGUAGE | 8 | Offer not targeting device language | GEOTARGETING |
| INVALID_COUNTRY | 9 | Offer not targeting user country | GEOTARGETING |
| INVALID_REGION | 10 | Offer not targeting user region | GEOTARGETING |
| INVALID_CITY | 11 | Offer not targeting user city | GEOTARGETING |
| INVALID_DMA | 12 | Offer not targeting user dma | GEOTARGETING |
| INVALID_IP_RANGE | 13 | User IP not included in IP ranges | GEOTARGETING |
| BLOCKED_TRAFFIC | 14 | Blocked by traffic blocking | OTHER |
| BLOCKED_IP_RANGE | 15 | User IP is being blocked | GEOTARGETING |
| INVALID_ISP | 16 | Offer not targeting user ISP | GEOTARGETING |
| INVALID_DAY_PARTING | 17 | Click occurred in an invalid day parting period | GEOTARGETING |
| INVALID_CONNECTION_TYPE | 18 | Offer not targeting user's connection type | GEOTARGETING |
| INVALID_CARRIER | 19 | Offer not targeting user's mobile carrier | GEOTARGETING |
| CAMPAIGN_NO_MATCHING_OFFERS | 20 | No offers in the campaign target the user | OTHER |
| DUPLICATE_CLICK | 21 | Duplicate click with duplicate filter enabled | OTHER |
| PROXY_BLOCKED | 23 | Traffic from proxies is blocked | GEOTARGETING |
| BLOCKED_TRAFFIC_CONTROL | 24 | Blocked by traffic control | TRAFFIC_CONTROL |
| BLOCKED_TRAFFIC_CONSTRAINT | 25 | Blocked by traffic constraint | TRAFFIC_CONTROL |
| BLOCKED_TRAFFIC_AFFILIATE_TRACKING_DOMAIN | 26 | Blocked by affiliate tracking domain setting | OTHER |
| ALREADY_CONVERTED | 27 | Already converted during session | ALREADY_CONVERTED |
| TRAFFIC_OPTIMIZED | 28 | Traffic was blocked by SmartSwitch | OTHER |
| FORWARDED_RULE | 29 | Click was forwarded by a rule | OTHER |
| INVALID_DEVICE_BRAND | 30 | Offer not targeting incoming device brand | GEOTARGETING |
| INVALID_POSTAL_CODE | 31 | Offer not targeting user postal code | GEOTARGETING |
| FILTER_SUB_1 | 101 | Sub 1 value filtered | TRAFFIC_FILTER |
| FILTER_SUB_2 | 102 | Sub 2 value filtered | TRAFFIC_FILTER |
| FILTER_SUB_3 | 103 | Sub 3 value filtered | TRAFFIC_FILTER |
| FILTER_SUB_4 | 104 | Sub 4 value filtered | TRAFFIC_FILTER |
| FILTER_SUB_5 | 105 | Sub 5 value filtered | TRAFFIC_FILTER |
| FILTER_SOURCE_ID | 106 | Source ID value filtered | TRAFFIC_FILTER |
| FILTER_USER_AGENT | 107 | User Agent value filtered | TRAFFIC_FILTER |
| FILTER_REFERER | 108 | Referrer value filtered | TRAFFIC_FILTER |
| FILTER_IDFA | 109 | IDFA value filtered | TRAFFIC_FILTER |
| FILTER_GOOGLE_AID | 110 | Google Advertiser ID value filtered | TRAFFIC_FILTER |
| FILTER_LANGUAGE | 111 | HTTP Accept Language value filtered | TRAFFIC_FILTER |
| FILTER_CREATIVE_ID | 112 | Creative ID value filtered | TRAFFIC_FILTER |
| AFFILIATE_PARAMETER_INVALID | 1001 | The affiliate parameter was missing (or malformed) from the click request (invalid URL) | OTHER |
| AFFILIATE_NOT_FOUND | 1002 | The affiliate was not found | OTHER |
| AFFILIATE_INACTIVE | 1003 | The affiliate's account is inactive | OTHER |
| AFFILIATE_NOT_APPROVED | 1004 | The affiliate was not approved to run the offer | OTHER |
| AFFILIATE_BLOCKED | 1005 | The affiliate is blocked | OTHER |
| OFFER_PARAMETER_INVALID | 1006 | The offer parameter was missing (or malformed) from the click request (invalid URL) | OTHER |
| OFFER_NOT_FOUND | 1007 | The offer was not found | OTHER |
| OFFER_INACTIVE | 1008 | The offer is inactive | OTHER |
| OFFER_GROUP_NOT_FOUND | 1009 | The offer group was not found | OTHER |
| ADVERTISER_NOT_FOUND | 1010 | The advertiser was not found | OTHER |
| ADVERTISER_INACTIVE | 1011 | The advertiser is inactive | OTHER |
| ADVERTISER_BLOCKED | 1012 | The advertiser is blocked | OTHER |
| CAMPAIGN_PARAMETER_INVALID | 1013 | The Smart Link parameter was missing (or malformed) from the click request (invalid URL) | OTHER |
| CAMPAIGN_NOT_FOUND | 1014 | The Smart Link was not found | OTHER |
| CAMPAIGN_INACTIVE | 1015 | The Smart Link is inactive | OTHER |
| FORENSIQ_OVER_THRESHOLD | 1016 | Forensiq fraud check has returned a value over threshold for the click | OTHER |
| AFFILIATE_BLACKLISTED | 1017 | The affiliate is blacklisted at the advertiser level | OTHER |
| ANURA_FRAUD_CHECK | 1018 | Anura fraud check categorized click as fraud | OTHER |
| IPQUALITYSCORE_OVER_THRESHOLD | 1019 | IP Quality Score fraud check has returned a value over threshold for the click | OTHER |
| AFFILIATE_NOT_ACCEPTED_TERMS_CONDITIONS | 1020 | The Affiliate must accept the offer Terms and Conditions to run the offer | OTHER |
