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AppsFlyer Integration (Server-to-Server)
AppsFlyer Integration (Server-to-Server)

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AppsFlyer Integration (Server-to-Server)

This guide will walk you through the step-by-step process for setting up your mobile tracking with AppsFlyer as an Advertiser account.

Overview

This article is intended for Everflow clients that want to set up an integration from an Advertiser account to Everflow.

AppsFlyer is a Mobile Measurement Partner (MMP). Apps use an MMP for their internal attribution data around installs and in-app events, which can then be passed to Everflow through Postbacks.

We do, however, recommend using our Direct AppsFlyer Integration.

Step-By-Step Guide

1
Locate Everflow in AppsFlyer
Login to AppsFlyer and from the side menu, select
Collaboration > Partner Marketplace
.
Search for "
Everflow
" and click on the integration.
Note
If you have previously set up Everflow, you can access it directly via
Collaboration > Active Integrations
.
2
Activate Partner and Enter Credentials
Click
Set up integration
to open the configuration page.
In the
Integration
tab, turn on the
Activate partner
toggle.
Enter your
Everflow Domain Placeholder
and
Aid
(Advertiser ID).

AppsFlyer Integration tab showing Activate partner toggle and credential fields

Finding Your Credentials
Everflow Domain Placeholder: Navigate to
Control Center > Platform Configurations > Domains
. Any of your active Conversion Domains will work here. Enter the domain only — do not include https:// (for example, use track.yourdomain.com, not https://track.yourdomain.com).

Aid (Advertiser ID): Navigate to
Offers > Manage
, then click on the Offer. The Advertiser ID is the number in parentheses next to the Advertiser's name.

Everflow Offer page showing Advertiser ID location
3
Configure Post-Install Events (Optional)

If you want to track post-install events, you must first configure Advertiser Level Events in Everflow.

In Everflow, set up your events at the Advertiser or Offer level. Once configured, the
Revenue & Payout
card should display your events.

Everflow Revenue and Payout card with configured events

In AppsFlyer, scroll down to
In-app events postback
and turn it on.
Enter the same
Aid
and
Everflow Domain Placeholder
from Step 2.
Click
Add event
and map your SDK events to their corresponding
Advertiser Event IDs
from Everflow.
4
Generate the Attribution Link
In AppsFlyer, navigate to the
Attribution link
tab.
Select either
Use a single-platform link
or
Use OneLink
depending on your setup.
Click
Save attribution link
, then copy your
Click attribution link
.

AppsFlyer Attribution link tab
5
Add Attribution Link to Everflow
In Everflow, navigate to your
Offer
.
Paste the AppsFlyer attribution link into the
Default Landing Page
field.
Click
Save
.

Everflow Offer page with Default Landing Page field
6
Test the Integration

To verify everything is working correctly:

In Everflow, navigate to the
Tracking Links
tab and generate a test link.
Use a device that has never downloaded the app before to click the link, install, and open the app.
Navigate to
Reporting > Conversions
and verify your install appears in the report.
Tip
Installs typically appear within 2-5 minutes. If you don't see your install, double-check that your device hasn't previously had the app installed, and verify the postback configuration in AppsFlyer.
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