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Amazon Integration Through Costingtons To Everflow
Amazon Integration Through Costingtons To Everflow

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Amazon Integration Through Costingtons To Everflow

Unlock seamless Amazon sales tracking and attribution with Everflow's integration through Costingtons.

Integration Overview

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Track and optimize your Amazon sales with Everflow's integration through Costingtons.

Through Costingtons' affiliate marketing platform, Sellers can effectively manage their Publisher relationships to boost sales on Amazon.

The integration ensures all your performance data flows smoothly between platforms, giving you complete control over your affiliate program.

Note
This integration requires a Costingtons subscription. Don't have one yet? Contact our support team and we'll connect you with Costingtons to get you set up.

Benefits of the Everflow-Costingtons Amazon Integration

Benefit
Description
Effortless Tracking
Automatic, real-time synchronization of sales data.
Complete Visibility
Gain comprehensive insights into your Amazon affiliate performance.
Scalable Solution
Flexible integration with plans for future enhancements.
Streamlined Management
Centralize your Amazon sales tracking in one platform.

Product Capabilities & Current Features

The integration currently supports single-offer tracking, allowing all Amazon sales data to flow to one designated Offer and Affiliate/Partner in Everflow. However, a list of publisher name can be provided to Costington's in order to track the performance of different channels. Every publisher be associated with one affiliate on Everflow's side and sales will be attributed to the corresponding affiliate.

Our development roadmap includes:

  • Enhanced attribution mapping for multi-channel tracking
  • More flexible data configuration options
  • A dedicated integration UI in Everflow

Step-by-Step Integration Process

1
Costingtons Setup
Complete the onboarding process as a Seller in the Costingtons' network. After the commercial agreement with Costingtons is signed, you will:
Provide a list of
ASINs
for products you want available for promotion
Provide a list of
publisher name
that you want to track in Costingtons
Receive access credentials to the Costingtons Seller UI
Once the onboarding is complete, you will be listed as a Seller with your Offers reflected in Costingtons’ Marketplace and accessible to all their Publishers.
Additional Option: Media Buying

Take control of your campaigns by running your own paid media alongside Publisher efforts.

  • Media buyers receive a publisher account within Costingtons
  • Create links to products you promote on Amazon.com
  • Utilize Amazon Attribution to track performance metrics (clicks, add to carts, sales, etc.)
2
Everflow Setup
Once you have your Costingtons credentials, you can activate the integration to automatically sync your Amazon sales data.
Navigate to
Integrations -> E-Commerce
.
Select the
Costingtons
card to open the configuration settings.
Enter the
Account Email
and
Password
provided by Costingtons.
Configure your sync settings:
Start Date: Choose the date from which Everflow should begin syncing sales data.
Default Offer: Select the Everflow
Offer
where all Amazon sales conversions will be recorded.
Default Partner: Select the Everflow
Partner
to be credited for these conversions by default.
[Optional] To assign sales from specific Costingtons publishers to different Everflow Partners,
Enable the Custom Publisher Mapping
toggle. Enter the
Costingtons Publisher Name
and map it to the desired
Everflow Partner
. This will override the Default Partner setting for any matching publishers.
Click
Add
.
Your Amazon sales will now automatically appear in Everflow as conversions, attributed to the Offer and Partner(s) you have configured.
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3
Create Links in Costingtons
As a media buyer, you will also have access to a
publisher account
. Here are the steps to create a link:
Log in to Costingtons.com using your publisher account credentials
Locate your brand under the list of brands
Click your brand name to navigate to your brand page showing your products
Find the
Get Link
button on each of your products
Name your link (optional) and click
Create Link
This process generates a trackable link you can use in your campaigns to direct traffic to Amazon.
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This process generates a trackable link you can use in your campaigns to direct traffic to Amazon.

4
Link Implementation Options for Tracking
Once you get your link from Costingtons, you have two options for link implementation:
Option 1: Direct Costingtons Link
Use the Costingtons-generated link directly in your campaigns
Option 2: Everflow Tracking with Redirect
Use the Costingtons link as the
Default Landing Page
in your Everflow tracking setup
Note
With both methods, conversion data will appear in Everflow. However, neither method can directly tie individual clicks to specific sales in Amazon due to Amazon's tracking system limitations, not a limitation of this integration.

Everflow Reporting

Conversions

Every Amazon sale registers as a Conversion in Everflow with the following mappings:

  • Sale amount → Everflow sale_amount
  • Commission → revenue
  • Up to 5 advertiser sub-parameters can be customized based on your business needs

Top-Level Reporting

Sale amounts and revenues will be accessible in all Everflow aggregate reports:

  • Offer report (in Reporting)
  • Partner/Affiliate report (in Reporting)
  • Flex report (in Analytics)
  • Dimensional report (in Analytics)
  • And many more reporting options!
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