Partner Referral refers to a feature where your existing partners (affiliates, publishers) are incentivized to recruit new partners to your Everflow network. When these referred partners generate conversions on your offers, the referring partner typically earns a commission or bonus based on the performance of their referrals.

The Referral Report is a specific report that provides insights into the performance of your Partner Referral program. It allows you to track which of your existing partners are successfully referring new partners to your network and the subsequent performance of those referred partners.

The Partner Sign Up Form is a customizable web form that prospective partners (affiliates, publishers) use to apply and register to join your affiliate network managed within the Everflow platform.

Partner Tier refers to a system for categorizing and managing your partners based on their performance or other criteria. It allows you to segment your partner network and apply different settings or conditions to each tier

The partner receiving payment through Everflow Pay. They must verify their identity and banking details first.

Your company account in Everflow Pay that sends payments to partners.

A group of partner payments processed together at one time.

The available payment options in Everflow for sending funds to your partners. Common choices include Everflow Pay (our in-house payment solution), PayPal, and various other payment providers like Paxum, Bitcoin, Direct Deposit, and Payoneer. Each payment method has its own setup requirements, processing times, and supported regions. When configuring your partner payments, you'll need to select which payment methods you want to enable for your program.

The current stage of a payment in the processing system, from creation to completion.

The method used to send funds to partners, such as ACH or wire transfer, each with different processing times and fees.

The amount you pay partners for generating successful conversions.

A tiny test payment sent to verify that a partner's bank account information is correct.

Percentage of Revenue (PRV) refers to a payout model where a partner's commission is calculated as a specified percentage of the revenue generated from their conversions.

A pixel (also known as a tracking pixel or conversion pixel) is a small, transparent image embedded on a web page or within an application that allows Everflow to track and attribute conversions to specific partners and their traffic. We don't recommend this tracking method due to browser restrictions making it increasingly obsolete.

Server Postback (S2S) is a simple Conversion Method that requires the Everflow Transaction ID to be sent to the server, and then a server-side call to be made from that system to Everflow.

A Postback URL creates a connection for recording Conversions and Events through generating a unique Transaction ID for each user's click and then returning the successful conversion data.

A 48-hour waiting period for new payee accounts before they can receive payments.

The Products Report provides you with a breakdown of performance by Product SKU and the Partners generating sales for that Product SKU.

Profit is Revenue minus Payout. It is the amount of Profit you earn on that specific Conversion.

The percentage of users who complete a specific event after completing an earlier event in the funnel - (Selected Event / Specific Event) * 100.

Also referred to as an affiliate, partner, or Influencer, publishers represent any source or channel that you want to track for promoting your Offers. They will receive the Tracking Link for your Offer and send Users to that link, with the goal of driving successful Conversions.

The Redirect report provides insights into your Fail Traffic, allowing you to see which Offer sent failed clicks to a subsequent Offer and how the clicks performed.

A Referral Link is a unique tracking URL specifically generated for your existing partners (affiliates, publishers) to use when inviting new partners to join your Everflow network. When someone clicks on this unique link and successfully signs up as a new partner, Everflow tracks that the new partner was referred by the partner who shared the link.

The Refunds Report is a dedicated report that provides a detailed overview of all conversion events that have been marked as refunded by the advertiser. The Refunds Report requires an integration with WooCommerce, ClickFunnels, and/or Shopify.

Rejected conversions refer to conversion events that were initially tracked and recorded by the platform, but were subsequently deemed invalid or ineligible due to reasons such as being a duplicate conversion, postback controls, or refunds.

Gross Sales divided by Total Revenue.

The amount advertisers pay you for successful conversions. If you're promoting your own products, this is the value you assign to each conversion.

Total Revenue (received from your Advertiser, or your Brand directly) for each Conversion. Conversion and Action mean the same thing in this context.

Total Revenue divided by the number of clicks.

This is the earnings per 1000 impressions received.

Total Revenue paid to your network for a sale, or that a direct brand has decided to display as Revenue - usually from e-commerce Offers.

This is the point of contact that is visible in the Advertiser's dashboard.

Saved reports allow you to preserve the specific configurations (date ranges, filters, metrics, columns, etc.) of reports that you frequently need to access. This eliminates the need to manually set up the same report each time you want to view the data. Scheduled reports automate the process of generating and delivering reports to specified email recipients (including yourself, colleagues, or clients) on a recurring basis (daily, weekly, monthly, or quarterly).

The Session IP refers to the Internet Protocol (IP) address of the user at the moment they clicked on an Everflow partner tracking link.

In Everflow, "shopping cart" relates to integrations with external e-commerce platforms that have shopping cart functionality.

The Smartlink Report allows you to analyze how your Smartlinks are performing overall and how different factors are influencing their effectiveness.

Smart Links allow you to create a bundled group of Offers that are reached through a single tracking link. Each user’s click will be matched up with an Offer through a prioritized list (Priority), in a random rotation (Weight), or through a KPI Optimized Smart Link.

SmartSwitch allows you to set rules about unacceptable traffic and have the system automatically block, send to fail traffic, or notify placements accordingly. SmartSwitch is a powerful tool for automatic optimization that pauses/forwards traffic based on your target KPI goals, defined by your chosen rules and metrics.

Source ID is a parameter that can be appended to your partner's tracking links to provide an additional layer of granularity in tracking and reporting the origin of traffic and conversions. It allows your partners to further categorize and identify the specific source or sub-source of the traffic they are sending.

Spoofing refers to the act of disguising or falsifying information related to traffic or conversions in an attempt to generate illegitimate clicks, leads, or sales and thereby fraudulently earn payouts.

Sub1 - Sub5 are optional parameters that can be appended to your partner tracking links to pass additional levels of granular tracking information about the traffic source.

Targeting allows you to make your offers available only to users that fit certain criteria. You can define targeting rules such as device characteristics, geolocation, and ip ranges.

Your FDIC-insured bank account used with Everflow Pay to manage partner payments.

The average time between a specific event and the initial event. Helps understand how long users take between steps - Average (Specific Event Time - Source Event Time).

The combined total of standard conversions and view-through conversions.

All valid clicks, including both Unique and Duplicate clicks (but not invalid clicks).

The combined cost of all events in a conversion funnel, including partner payouts and advertising costs - SUM(Payout of every \Event) + SUM(Media Buying Cost of every Event).

The total revenue generated from all events in a conversion funnel - SUM(Revenue of every Event).

The domain used in the partner tracking link to track the clicks coming to your Offers, such as "track.yourcompany.com".

A tracking link is a unique, specially generated URL provided to your partners (affiliates or publishers) that they use to promote your offers (products, services, or apps).

Traffic refers to the flow of users or clicks that are directed towards an advertiser's offer through a partner's (affiliate or publisher) tracking link.

A traffic source designates the origin of user clicks or conversions, identifying where the traffic is coming from, such as a specific website, ad campaign, or partner.

A Transaction ID serves as a unique identifier for a specific click or conversion. When a user clicks on an Everflow tracking link, the system generates a unique transaction ID.  This ID is then passed along to the advertiser's system. When the user completes a conversion, the advertiser's system sends the transaction ID back to Everflow via a postback, allowing Everflow to match the conversion to the original click.

A click defined as unique based on the Unique Session Identifier setting within the Offer.

A User is a person who is taking an action on your Tracking Link. Or we can refer to users as someone who is using Everflow a.ka. a team member.

Otherwise known as View-Through Attribution, VTA enables tracking of Users who convert after viewing ads without clicking. Partners receive credit for these conversions when enabled.

The number of Conversions attributed through View-Through Attribution.

The Variance report allows you to easily compare the performance between two time periods, based on data points such as Offer, Partner, Account Manager, and Advertiser.

Enables tracking of Users who convert after viewing ads without clicking. Partners receive credit for these conversions when enabled.

The number of Conversions attributed through View-Through Attribution.

Whitelisting IPs or domains essentially blocks conversions from any other IPs or domains.

An international payment method that delivers funds quickly (same day or next day) but with higher fees than ACH.

An iframe is an HTML element that lets you embed another webpage or external content within your current webpage.