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Reporting & Analytics Features For Partners
Reporting & Analytics Features For Partners

UNDERSTANDING THE BASICS

Reporting & Analytics Features For Partners

Learn to customize your reports, use filters, and analyze your performance data in Everflow to maximize your revenue.

Overview

Discover how to track your success and maximize your earnings with Everflow's essential reporting suite.

As an affiliate, influencer, or partner, these powerful reporting tools give you immediate visibility into your performance—showing exactly which offers are generating revenue, how your conversions are tracking, and where your biggest opportunities lie.

While Everflow provides numerous reporting options, we've identified the four most critical reports that will help you make smarter decisions from day one. Master these foundational tools first, and you'll be well-equipped to optimize your promotions, focus your efforts on what's working, and ultimately increase your earnings.

Basic Settings

Time Zone and Currency

Use the dropdown menu in the top right to change your:

  • Time zone for accurate tracking
  • Currency for earnings display

Report Actions

Click the three dots menu to:
  • Save reports you use often
  • Open your saved reports
  • Schedule automatic email reports
  • Download large reports
  • Copy report links
  • View API requests for data pulling

Using Filters

Filters help you focus on specific performance data:

Available Filters:

Filter Name Description Offer Track performance of specific promotional campaigns (Offers) Smart Link Filter by smart link performance Channel See results from different marketing channels Country Track performance by location Country Code Filter by specific country codes

Metric Filters

Find your best performing campaigns by setting specific performance thresholds:

Available Metrics:

Filter Name Description Clicks Filter by number of clicks CV (Conversion) Filter by conversions Dup. Click Filter by duplicate clicks Event Filter by number of events Impression Filter by number of impressions Invalid Clicks Filter by invalid click count Revenue Filter by earnings amount ($) VT CV (View Through Conversions) Filter by view-through conversions

How to Use:

For each metric, you can choose:

  • Greater Than
  • ≥ Greater Or Equal
  • < Less Than
  • ≤ Less Or Equal

Simply enter your desired value in the "Type value" field after selecting your condition.

Pro Tip! Use these filters to quickly find your highest-performing offers or identify campaigns that need attention.

Performance Graph

Visualize your performance trends:

  • Compare two metrics (like clicks vs. conversions)
  • Track changes over time
  • Spot trends quickly
  • Monitor your earnings

Customizing Your View

Table Actions

Click the vertical dots to:

  • Export data as CSV or JSON
  • Customize which columns you see

Column Customization

  • Arrange columns in any order
  • Show only the metrics you care about
  • Group related data together

Available Columns

  • Click numbers for detailed reports
  • See why clicks were marked invalid
  • Track all your performance metrics
Quick Reminder You can save any report setup you create for quick access later.

Tips for Better Reporting

Make the most of Everflow's reporting capabilities by establishing regular report schedules that automatically track your progress and growth trends over time. Always use consistent date ranges when comparing performance periods to ensure you're making accurate comparisons that lead to sound decisions.

Don't hesitate to apply filters to dig deeper into your data—breaking down performance by country, device, or traffic source often reveals valuable insights that might otherwise remain hidden. For the most comprehensive understanding of your business, combine different reports to create a complete picture of your earnings across all channels and offers.

Start with these fundamental reports to build your foundation, then gradually explore the Analytics section for more sophisticated insights as your promotional strategies evolve and your data needs become more complex.

Explore Related Content Explore reports related to earnings and conversions. Offer Report - Track earnings by Offer
Event Report - Monitor Base Conversions and Additional Events
Conversion Report - See details of every Sale/Lead aka Conversion
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