Overview: What is the Offer Report?

The Offer Report in Everflow gives you a comprehensive view of your performance across different Offers you're promoting. It provides valuable insights to help optimize your marketing efforts.

What Can You Do With the Offer Report?

• Track your performance across all Offers you're promoting
• Monitor key metrics like Clicks, Conversions, Revenue, and more
• Identify which Offers are bringing you the best results
• Analyze traffic quality and optimize your campaigns

How to Access the Offer Report

Exploring Your Report

• View Overall Performance: See top-level metrics for each Offer you're promoting
• Analyze Click Data: Look at impressions, clicks, and invalid clicks to understand traffic quality
• Review Conversion Metrics: Check conversion rates, revenue, and other performance indicators
• Use Performance Graph: Visualize your data over time to identify trends

Using Filters Effectively

You can refine your report using two types of filters:

• Regular Filters: Filter by specific Offers, Smart Links, Channels, or Countries
• Metric Filters: Set thresholds for metrics like Clicks, CV (Conversion Value), Events, or Revenue

These filters help you focus on what matters most to your business goals.

Saving & Scheduling Your Report

• Save Report: Click the vertical dots menu at the top right and select "Save" to keep your current configuration
• Load Saved Reports: Use the "Load" option to quickly access your saved reports
• Schedule Reports: Set up automatic report generation and email delivery on a regular basis
• Copy Link to Report: Share your report configuration with team members

Key Metrics to Monitor

A Real-Life Example

Let's say you're promoting multiple Offers in the gaming niche. Here's how you might use the Offer Report:

• Open the Offer Report for the last 30 days
• Apply filters to show only your gaming Offers
• Use Metric Filters to show Offers with >100 clicks
• In the report, you notice:
  
  • Your "Play Today" Offer has high click numbers but varying conversion rates
  • Another Offer, "Play All The Way," has a great CTR and strong revenue
  • Several Offers have high invalid click rates
• Based on this data, you decide to:
  
  • Increase promotion for the "Play All The Way" Offer
  • Investigate the traffic sources causing invalid clicks
  • Optimize your promotional material for Offers with low conversion rates
  • Consider discontinuing promotion of poor-performing Offers
• You save this report configuration and set up a weekly schedule to monitor improvements

Tips for Better Results

To improve your results, keep track of how different Offers are performing to spot trends and see which ones work best for your audience.

Regularly compare different time periods to understand seasonal fluctuations and adjust your strategies accordingly. Pay close attention to traffic quality metrics like invalid clicks, as these can impact your earnings and relationship with advertisers.

Use the Performance Graph to visualize data over time, making it easier to identify patterns and growth opportunities. By effectively using the Offer Report, you can maximize your earnings by focusing on the most profitable Offers and continuously optimizing your marketing approach.