Overview

The Event Report in Everflow allows you to track and analyze additional user actions or "Events" beyond initial Conversions (before, after, and including the Base Conversion Event).

As a Partner, this report gives you valuable insights into how your traffic performs throughout the user journey for the offers you're promoting.

What Can You See in This Report?

• Various metrics for each Event across different Offers
• Performance data including Clicks, CTR, and Conversions
• Revenue generated from each Event
• Conversion rates from Clicks to different Events

How to Use the Event Report

Exploring Your Report

• View Overall Performance: See how your traffic performs across different Events.
• Analyze Event Performance: Compare metrics like CVR (Conversion Rate) and EVR (Event Rate) to understand user behavior.
• Assess Revenue Generation: See which Events are generating the most revenue for your campaigns.
• Compare Different Offers: Understand which offers have the best-performing Events for your traffic.

Advanced Features

Saving & Scheduling Your Report

• Save Report: Click the vertical dots menu at the top right and select "Save" to keep your current configuration
• Load Saved Reports: Use the "Load" option to quickly access your saved reports
• Schedule Reports: Set up automatic report generation and email delivery on a regular basis
• Copy Link to Report: Share your report configuration with team members

Customizing Your View

• Column Customization: Use the "Columns Customization" option to add or remove metrics that matter most to your analysis.
• Table Actions: Export your data in various formats or customize the table view to focus on specific metrics.
• Filtering: Use the filter options to narrow down your analysis to specific offers or events.

A Partner-Focused Example

Let's say you're promoting several mobile app offers. Here's how you might use the Event Report:

• Open the Event Report for the last 30 days.
• Set the Parent to "Offer" and apply filters for your mobile app offers.
• In the report, you might notice:
  
  • The "Completed Hair Quiz" Event has a high CTR (100.35%) but no conversions
  • The "Subscription Box" Event for Marvel Figures has a good CVR but generates $550.50 in revenue
  • The "Approved Lead" Events for Pragmatic Play have the highest conversion rates
  • The "Upgraded to Annual Plan" Event generates significant revenue ($480.00)
• Based on these insights, you could:
  
  • Focus more of your traffic on offers with high-value Events like "Upgraded to Annual Plan"
  • Analyze why the Hair Quiz offer has high CTR but no conversions
  • Optimize your traffic sources that drive the best performance for Subscription Box and Approved Lead Events

Tips for Partners

When analyzing the Event Report, focus on comparing performance across different offers to identify which ones convert best with your traffic sources.

Pay special attention to high-value events like subscription upgrades or purchases that generate significant revenue, and use this data to shift your promotional efforts toward the most profitable opportunities.

Regularly reviewing these metrics will help you make data-driven decisions about where to direct your traffic for maximum returns.