Overview

When you start using Everflow, knowing which reports to use will help you maximize your revenue. While Everflow offers many reporting options, we've identified the four most essential tools that will give you immediate insights into your performance.

These core reports will show you exactly which offers are making you money, track every conversion in detail, monitor valuable events beyond basic conversions, and help you automate your performance tracking—all designed to help you make smarter decisions and boost your revenue faster.

Offer Report

Value: Track how much you're earning from each Offer

Use Cases:

• Find which Offers make you the most money
• Compare earnings across different countries
• Identify highest-paying Offers in your portfolio
• Spot trends in Offer performance

Conversion Report

Value: See details about every conversion you generate

Use Cases:

• Track each sale or lead you generate
• See Conversions vs Events
• Monitor your Payout rates per each conversion
• Verify conversion status in real-time

Event Report

Value: Track additional valuable actions beyond basic conversions

Use Cases:

• See which Offer events earn you extra revenue
• Compare performance across different countries, devices, creatives, etc.
• Monitor multiple Events across single Offers

Saved & Scheduled Reports

Value: Automate your performance tracking

Use Cases:

• Save your most-used report settings
• Get automatic performance updates by email
• Track weekly and monthly payouts and other metrics automatically
• Compare performance across different time periods

Tips for Better Reporting

Make the most of Everflow's reporting capabilities by setting up regular report schedules that automatically track your progress over time.

When comparing performance, always use consistent date ranges to ensure your data tells an accurate story. Don't be afraid to apply filters to dig deeper into what's working—breaking down by country, device, or creative can reveal hidden opportunities.

For the most comprehensive understanding of your business, combine different reports to get a complete picture of your earnings across all channels and offers. Start with these fundamental reports, then explore the Analytics section for more advanced insights as your business grows and your data needs become more sophisticated.