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Conversion Report For Partners

UNDERSTANDING THE BASICS

Conversion Report For Partners

The Conversion Report helps Partners track successful conversions, understand rejection reasons, and optimize their promotional strategies to maximize earnings.

Overview

As a Partner in Everflow, tracking your successful conversions is essential for understanding your performance and earnings. The Conversion Report helps you verify which actions were Approved (meaning you'll get paid), Invalid, Pending, or Rejected, along with detailed error messages explaining why certain conversions weren't counted.

This report enables you to identify patterns, troubleshoot issues with your traffic, and ensure you're getting credited properly for the results you deliver to Advertisers.

Key Features for Partners

Feature

Description

Conversion Status Tracking

Monitor the status of your conversions (Approved, Pending, Rejected, Invalid)

Detailed Conversion Data

View individual conversions with associated metrics like revenue and transaction details

Flexible Filtering

Apply filters to focus on specific offers, date ranges, or other criteria

Customizable Columns

Tailor your report view to show the metrics most relevant to your analysis

Advanced Analysis Tools

Access features like Conversion Details for in-depth investigation

How to Access and Use the Conversion Report

Click on the hamburger menu

in the top left corner of your Everflow dashboard

Go to the Reporting section and select Conversion report

Set your desired date range using the calendar selector

Apply relevant filters using the Add Filter

option

Click Run Report to generate your data

Review the detailed report showing individual conversions

Customizing Your Report

Search Functionality: Use the search bar to find specific conversions by various identifiers like Conversion IP or Transaction ID
Column Customization: Click the vertical dots at the top right to add or remove columns
Conversion Status Filter: Use the dropdown menu next to the search bar to filter by conversion status

Advanced Features for Partners

Feature

Description

Conversion Details

Access in-depth information about each conversion by selecting "View Conversion Details" from the row menu

Click Details

Analyze the associated click data by choosing "View Click Details"

Export Options

Export your report data in various formats (CSV, JSON) for further analysis

Saving & Scheduling Your Report

Save Report: Click the vertical dots menu at the top right and select "Save" to keep your current configuration
Load Saved Reports: Use the "Load" option to quickly access your saved reports
Schedule Reports: Set up automatic report generation and email delivery on a regular basis
Copy Link to Report: Share your report configuration with team members

A Real-Life Example for Partners

Let's say you're promoting several subscription Offers for an Advertiser:

Looking at your Conversion Report for last week:

Your "Premium Traffic Channel" drove 182 conversions with a 95% approval rate

Your "Email List" generated 64 conversions but had 28% rejected due to duplicates

Your "Social Media Campaign" had 15% Invalid conversions because users abandoned the checkout process

What you discovered:

Your Premium Traffic consistently delivers quality conversions

Your Email List needs better filtering to remove previous customers

Your Social Media audience needs clearer instructions to complete purchases

What you did:

Increased investment in your Premium Traffic Channel

Implemented better list management for your email campaigns

Added clearer checkout instructions in your social media posts

Best Practices for Partners

Stay proactive by regularly checking your conversion statuses to identify and address any issues quickly. Pay close attention to rejected or invalid conversions as they represent missed revenue opportunities. Use the detailed information in the report to improve your traffic quality and conversion rates.

For troubleshooting specific issues, use the Conversion Details feature to understand exactly what happened with individual conversions. This can help you identify patterns and make necessary adjustments to your campaigns.

Make it a habit to regularly check your Conversion Report to identify trends in approvals and rejections, which can guide you in optimizing your traffic.

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